☞ 1. NEW Project Summary

In the coming months Che Camille, a concept fashion store, will host Hetty Rose as a new designer to be launched into the boutique. During the residency, in addition to a show, the designer will be featured on the website, e-magazine and the work will be promoted in the store windows. The launch will involve an imaginative event/events in store (party with Hetty Rose art/work on display and in action), a celebration of shoes, creations, music and art. The launch will involve a strong promotional campaign to celebrate the shoes in Scotland but also be used to create awareness of the brand in London. A contemporary graphics based project will support the events and launch. Any images, information, access to workshop and shoe making process will be provided. The project will be fully supported by the designer, Henrietta Samuels.