Chelsea Degree Show 08

The gift bag

THE LISA SHOE!!!

Hetty and I met up for my fitting yesterday!!! It was so exciting... and I spoke to her today and she says the finished shoes with a print that I've worked on for it should be on the way to me tomorrow! Below is an image of what it looked like yesterday. The red fabric is from a Kimono (in keeping with Hetty's collection) but we both agreed it would be a stand out colour unlike anything we are yet to see in the new range.

On the side will be a corsage. This will be taken from fabric that was the inspiration behind the flower print I applied to the walls in the shop.

Anyway, Here's a sneak peek for all the shoe lovers!

At the shoe exhibit

Camille on the left, Hetty in the centre, Me on the right of Hetty... I've reduced the size of the pic so you can't see the wash of tiredness on my face... not sure it worked though. At least we're all happy and smiling!

Here's what the clients thought...

See attachments below:

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1) Letter from Hetty Rose

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2) E-mail from Camille @ Che Camille

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Che Camille Website

Camille was so happy with how the event went she put the photos I took of it on front page of her website.

Projection, part one

On the train...

... back from Scotland, and have managed to get a tiny bit of wireless internet connection! Hoorah! Anyway, that gives me a moment to tell you that the trip was amazing and updates coming soon!

Set up

Before setting up the space there were many tedious little tasks such as taking all the velcro, paintings/ photos off the wall, and having to repaint over the marks ...

... but over the top of this the new "shoe art" looked ace.

Packing light...

... Me, at Glasgow Central. We took the train and not plane this time, as I couldn't bare the thought of having my luggage lost by the airport, so we braved the five hour journey together with our luggage in sight which rested my nerves.

Making things on the train

1) Pendants



2) Nani Bird & flowers for collage... We got bumped up to first class so imagine the looks we got when taking out our scalpels, paper, scissors, glue! The birds did attracted a lot of interest and the couple opposite us even offered to help make some!!!

All aboard the Kraftwork train...

Finishing touches...

I'm sure I mentioned it in an earlier post but I've been going to Wimbledon's Saturday Car Boot Sale ever since this project started. The reason for it is because I've managed to collect a lot of reclaimed material (wood and odd bits of card that no one wants ) to laser cut into for the necklaces (some tests have worked better than others). It has also made me obsessed with finishing touches inside the boutique! I collected these old set of stitch and knit-craft magazines and think they'll be nice to off-set the vintage feel of the kimonos. I want the little details to be considered so people remember the event!

Spreads from look-book

Colour coded sections:









Why spiral bound?
London Fashion Weeks s/s 08 was created with large wire spiral binding to great effect. It was cost effective portable and easy to flick through. In terms of the event we (Hetty and I) wanted something that you could leave open on a page so that people would pick it up.

However, I am still going to complete Hetty's LARGE LOOK-BOOK in the future, hopefully in time for LFW, which will be caked in content which I am starting to build a library of, through images and collected interviews.

"Flowers and shoes" shoot:

> The photographer, Miukee, and I bought flowers from Columbia Road flower market and left with more flowers than either of us could carry. who would have thought flowers could be so heavy?!!
> After setting up lighting and a few preliminary tests we realised that the shots just weren't working, it look like the shoes were discarded in a florist. Not good. We took time out, looked through magazines and then started taking closer crops and using out of focus flowers in the foreground and were much happier with the results... see images below...

Behind the scenes of flower shoot:

Promo/ exclusive invite designs

Here are the layouts for the postcards. The idea being that they can also be take-away art pieces too and not a standard invite. Each of which can be found in the gift bags we're giving away at the show.

Nani Bird

Two days before leaving to go to Bonnie Scotland I came across "Nani Bird" founded by Josh Bird, who creates these wonderful paper birds...

... Anyway, all the patterns on the birds were full of solid colour and weren't really that apt for the event in Scotland so I sent Josh an e-mail outlining what I was doing, the fact I had little/ no budget and asked whether he'ld be interested in designing some templates so we could place the birds in the Che Camille boutique. Anyway... he replied back that day, I photographed some fabric samples and between us we came up with a set of designs that reflected the kimono fabrics in a graphic way on these paper Japanese-style birds.

Since working so closely with Hetty on this project I have a reasonably good idea of what she does/ doesn't like but just to make sure I sent Hetty a link to Josh's site and she loved the birds too!

... I received the designs the afternoon before I was about to travel, along with ai templates so I could create my own, which I did, I printed off a set of 18+ of both our designs and spray mounted them on cardboard and plan utilise our time on the train by making lots of little paper birds as well as other little tasks we've planned to do on our journey up there... (necklace making, card folding, collage cutting put for wall etc.) THANK YOU JOSH!!!

Shoetube.tv

http://shoetube.tv/Your-Shoe-Videos/Shoe-Stories/Making-shoe-Part-Two

Shoetube.tv, is you tube... for shoe lovers!!! We discussed this in one our meetings in class last week, and wow! after looking through the site, these women sure do love shoes!!! I uploaded a video (with Hetty's permission) of an animation I created and let's see if anyone views/comments on it!

Off to Scotland soon...

here are the details of the schedule.

Tues 27th May- collect projector/print/pack/bind.

Wed 28th May- set up space.

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Made to Measure Shoes
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Hetty Rose Ltd

WWW.HETTYROSE.CO.UK
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Thursday 29th May/ 6.30- 8.30pm - Presentation

Friday 30th to Sat 31st May- 12-6pm - Exhibition & Fittings
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at Che Camille,
98 Saltmarket,
Glasgow, G1 5LD

RSVP: inspired@checamille.com
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Sunday 1st June- come back home!

Real life.

"It all (very nearly) went Pete Tong" today.

Design ideals and real life concerns coincided in a huge way and Hetty was faced with this which would also have a knock on affect with the fmp. She called me as soon as she found out and there was a chance the show in Scotland may not go ahead, or may have to reduced. Anyway by the end of the day the issue she was faced with sorted itself out and we're both looking forward to going to Scotland and putting up all the work in place...

but I learnt a great deal today.

> About how best to deal with the situation... This project is set in the real world, so my reactions would have consequences inside and outside of Chelsea.
> I told Hetty that whatever she decides I will understand as obviously family comes first.
> As well as in the mean time I just had to continue with things... I had an afternoon with Mick in laser cutting planned and just had continue on with my day as I had planned it until both Hetty and I had our meeting in the evening to discuss what to do next.
> What I realised through talking to David and Geoff as that this is real life and these things happen, it's not ideal but a solution can be found.

Anyway, this was a circumstance beyond my control and obviously I felt for Hetty, but we're back on track and getting back to moving as we were... so here goes...

Florals everywhere!

I went to Topshop today and it was literally impossible to get around without seeing flowers everywhere!! I realised how strange the concept of "trend prediction" is, because I'd worked on all of the floral page layouts in December... and now... in late May... here the content of those pages are... absolutely everywhere!

Hetyy and I thought this great as we can definitely play up to the whole FLORALS ARE IN when showing off her shoes next week!

Tuesday photo-shoot

here are some behind the scenes pics I took on my mobile. We had to get the model and photographer really close in order for some of the shots to look like they were taken by the person wearing the shoes. They were both troopers for getting stuck in and taking on board my concept/ co- art direction.

Locations of shoot:

1.

2.

Model.

E-mail to Mai (the model) :

*** TUESDAY: LOVE SHOES PHOTO SHOOT ***

DEAREST MAI !

Your lovely profile pic inspired me to ask you! The photo-shoot will just literally be about having fun in different locations whilst wearing bespoke shoes that you love.


Here's what Hetty's shoes look like & examples of the press she has received:

http://www.hettyrose.co.uk/

Location (still to be confirmed but highly likely) :

1. Covent Garden
2. Kensington Gardens

TIME: Shoot start time 1pm, Meet at Covent Garden tube Station.

STYLING: (I figured it would be easier to just bookmark your facebook photos to you...)

>>> (LINK)
--- love this red coat!

>>> (LINK)
---- lots and lots of flowers in hair! ALSO LOVE

>>> Example of link

--- colourful tights! yes yesX

>>> (LINK)
--- glam earrings are great and although I love the handbag it won't be appropriate for this shoot as no obvious brand names can be seen...

and any colourful/frilly socks.

xxx see you tomorrow!
_______________________________________________

Ok, here are my reasons for using Mai....

- she is willing to travel to any location we take.
- she has great legs
- she has fair skin, and the shoes show up best on lighter skin then dark in terms of this particular shoot.
- she is my friend, and will take direction from me well, which is really important as the photographer will need to get really close to the model.

My images online

.. on the Che Camille website!

Meeting (with photographer) recap.

I was really pleased as the photographer really did her research! She looked into all elements of Hetty's website to try and understand the shoes and remembered everything I told her about where the materials are sourced and how they are made! We looked through some Japaneese magazines that she had... but in particular I liked a series that she showed me Martin Parr had done. I took some pics from it on my mobile...




> I like the way in one shot the shoe is out of focus, yet you can still make out it's shape and colours.

We sat in Shoreditch for 2 hours finalising ideas (and eating expensive cake) to narrow our ideas to two separate shoots.

Idea one (which I had previosuly discussed with Hetty and that she liked):
is based on someone who loves their shoes. The camera follows around a girl who just loves to look at her feet. I have many girl friends who take pictures of their shoes just because they loved them as much as they would any other object.

- Location will be discussed and arranged by me.
- A model will be required.

Idea two:
Using bright coloured backgrounds and placing the shoe on them. These pictures will be fun, vibrant product shots with real flowers out of focus in front of them. Keeping in theme with the animations and bringing the shoes to life!

I have a meeting with a photographer...

... who may be doing some extra fashion shoots with me. So have put together an example of shots/ crops that I mentioned to her that I like...

(Crop shots from 'Mina Perhonen' fashion shots_)

Shop Interior