Moda Pelle

Research... Italian shoe mag.




>Idea: have shoes in sychronised swimmer formation... for animation.



>Idea: fabric detail, have close ups of people wearing the shoes.

Photo post-production

I know this isn't part of my fmp but a large part of my day went to editing this image and positioning everyones best shots together in David's office...

6th MAY! CLASS-PHOTO

43/44 students. That figure makes me smile from ear to ear! What a great turn out, and due to allocating more than enough time per group... and some people ariving late we didn't over run once!!! WOO! Go team Livin / Gavsa... (Lisa and Gavin) ... It's been a long day.

At Hetty's studio

Today I witnessed the making of a shoe, from start to finish! It was amazing and Hetty worked very quickly as well. I explained the idea of the shoe creating itself to Hetty and she loved it, so we produced a stop-frame animation of the process which took about an hour to set up but was worth all the trouble in the end as now we hopefully have this animated short of this shoe being created... as if it has a mind of it's own.

Behind the scenes:

Sarah de Bondt Lecture

www.saradebondt.com

Who's who...

Article I found about Camille

> Hetty also told me that she spotted an award inside the store showing Camille had won "Entrepreneur of the Year" in Scotland. Wow!

Scotland

I loved my trip up to Scotland as the meeting with Camille went better than I could have anticipated.

Schedule

Bonnie Scotland

Off to Scotland today with Hetty to meet Camille. It is a really important meeting and I will find out whether she like the themes we have come up with and how much space she is willing to provide for the space.

Car boot sale 1

TEA&CAKES Moodboard:

Thurs meeting

I had a meeting with Hetty today in Oxford Street. We sorted through our themes and kept the strongest ideas in order to present to Camille on Monday.

Hetty Rose Press

Example of recent press Hetty has received:

Photo of shoe for website

Hetty also e-mailed the following info :

"SAKURA
Sakura is in full bloom with her pretty cherry blossom petal detailing. This effortless sandal is adorable and easy to wear.

All Hetty Rose shoes can be made in the size and material of your choice from a selection of exquisite vintage Japanese kimono fabrics. If you would like to order a pair of your own Hetty Rose shoes in this style, contact us using the details on our ‘contact’ page. Thank you.

Heel Height: 100mm
Heel Type: Leather
Upper material: Leather and Vintage kimono textile fabric petals
Lining: Leather
Sole: Leather"

Presentation to class

Detail from first presentation to class after Easter:

About Hetty

First moodboard of reference created

>use this to show client and get feedback.

.gifs

I found this on a site called ffffound.com (it has become a ritual to trawl through the site every Sunday (atleast) ... coffee and biscuits in hand

This is the type of short projections/ animations I envisage to go into the Che Camille space

Prints & Patterns are in this S/S 08.

When at 'Elle Collections' one of the sections that I worked on was for there trends section... and a trend that "was hot on the s/s08 catwalk" was prints and patterns. Florals was a huge part of this and above is detail from a section I worked on.


Above, image from backstage Rykiel show.

♛ Inside Hetty's Studio

☞ About the Clients:

Hetty Rose Ltd:
I met Henrietta, a.k.a. Hetty, at London Fashion Week 07, and was very much interested in her concept behind the Hetty Rose brand. It is based on a theory of re-using and re-working vintage materials in a creative and sustainable way, hand making shoes to fit. Hetty Rose is a passionate bespoke footwear company with a clear brand philosophy; to make an environmental statement in an aesthetically pleasing way.
www.hettyrose.co.uk


Che Camille:
The concept of Che Camille is based around an imaginary French Aunt who lives in a loft in NYC. As a child you visited her house and were fascinated by the characters dropping in for tea. Her house was decorated with captivating art and design objects. Che Camille is a House of Style.
www.checamille.com

The e-mail from Hetty.

Below, is the lovely e-mail I got from Hetty after our first meeting in Starbucks, Old Street:

☞ 1. NEW Project Summary

In the coming months Che Camille, a concept fashion store, will host Hetty Rose as a new designer to be launched into the boutique. During the residency, in addition to a show, the designer will be featured on the website, e-magazine and the work will be promoted in the store windows. The launch will involve an imaginative event/events in store (party with Hetty Rose art/work on display and in action), a celebration of shoes, creations, music and art. The launch will involve a strong promotional campaign to celebrate the shoes in Scotland but also be used to create awareness of the brand in London. A contemporary graphics based project will support the events and launch. Any images, information, access to workshop and shoe making process will be provided. The project will be fully supported by the designer, Henrietta Samuels.

...

MEETING WITH POSSIBLE CLIENTS UNDERWAY.
WRITE UP AND PROGRESS TO BE UPDATED... watch this space...

PLAN B

Visual Chinese Whispers...

We all know the notion of a Chinese Whisper and the fact that information degrades and reduces in value when being told third or fourth hand or may even gain in importance and interest. I intend to explore this notion through the experiment of a Visual Chinese Whispers with established designers each passing there vision of what was drawn before them onto the next person... I will then collect the results and document it into a book which I will arrange to get showcased within a design magazine.

Ideas Factory.

So much of my time is taken up doing D&AD (letterpressing) that I haven't had a chance to reword these new ideas... but here they are...

IDEA ONE:
(Themes: Lucky Charms, Objects with meaning…)

Objects can have hidden stories and hold memories for many; from my four- year old cousin who carries around a hair clip because she thinks it’s magical, to the old lady who carries a rock (essentially a big flat pebble) given to her by her late husband. I intend to create visuals around this topic in a book documenting the value of these possessions...

>>> Notes:
- Perhaps...shoes and their stories, where people have worn the shoes
- What's in peoples bags? ... private worlds in public spaces
- Giving something a value through sentiment.
- SHOE BOX MEMORIES... I know so many people that keep odd little ephemera and memories inside a shoe-box... I could make a whole book about this.

IDEA TWO:
LIES
_


Through research into the role of lies I intend to use the results from lie detector to produce a mapping of information graphics documenting people’s relationships to truth telling and exposing interesting facts that people have lied about. As well as seeing how far a few white lies can get people or even myself?!

(This idea stemmed from the fact a friend told me i was a terrible at lying so I was wondering of testing and researching this)

possible themes...

themes I would like to explore:

Identity/ Ownership
Visual Chinese Whispers
Narrative of a process
Meaning placed onto objects
Material culture

Thursday

Today's Ideas and feedback.
___________________________

3d to 2d MAGAZINE
_


There is an emergence of 3d typography and illustration within design. I intend to explore this by mocking up a new fashion and lifestyle magazine made from an entire 3d content but then photographed back to a 2d form. It will still retain a high level of sophistication but will substitute the role of "3d" type as a static flat form to a more physical form. The magazine will be a modern day renewal of the physicality and textural qualitities of holding a magazine as opposed to seeing a virtual magazine on screen.

PROBLEMS:
*Not ‘live’… Who is it for? ? ? Client?
___________________________

VERY SUPERSTITIOUS
_


An exploration of the relevance superstitions have in the modern age. Information from research gathered will be appropriated into an innovative piece of mapping on the topic. Objects relating to superstitions will be collected and paired with stylised extractions of the mapping being pasted in public spaces to forward the information back to the public.

PROBLEMS:
* Too much to research and then enough time will not be placed on the actual graphics


--- What if I turn this idea around...
I have always had a fascination with superstition's around objects and the way meaning is placed onto it giving the object a different value... I have collected such objects for three years and have a bag full... Will explore this in Idea One above: